Think for a just a second about where your income is currently and compare that with where you want it to be.

How do you get your income to where you want it to be? You probably know of other agent that are making tons of money, even with the market in tough times. How do you copy them and begin making serious money.

You are probably considering hiring a Realtor coach.

What can that do for your business?

First of all, think about the word coach. Think about a football coach. He looks at his team and quickly pin points where their weak spots are. Then he works with them to improve in specific areas. He also can spot the strong points and he can put key players and the spots where they naturally excel. Where would an athlete be without the help of their coach?

In a very similar way, all top producer in any field have a production coach. A production coach can assist you focus on your strengths, improve in your weak points, and keep you on the right track when you get a little down.

With all of that said, not all coaches are created equal. Some coaches are nothing but a cheerleader, and great cheerleaders do not produce super bowl wins. What ever you do, try to stay away from these types of people. Getting pat on the back for a great job might feel great but it won’t make you some money.

Choose a mentor that has the abilities to change your brain skills. By this I mean that you need a mentor that can eliminate fear of prospecting from you completely, not force you through it (not a ‘feel the fear and suck it up’ kind of coaching). There are several types of coaching that can do this for you, NLP and hypnosis being just two of the many skills.

You need to look for an instructor that can give you the skills to convert leads into income. Yes, there are ways to improve what you are already doing so that you make lots of money while doing less.

Make sure you ask for references from other Realtors that your potential coach has helped. If they can provide you a few names, that’s important because how else can you know that they know how to help someone become a top real estate producer?

Another aspect, think about why we need buyers to put down earnest money on a buying deal. Isn’t it to flush out the serious buyers from the flaky time wasters? Doesn’t money on the line help prove that someone is serious? Well, paying a real estate coach also helps so become more determined to improve your production and take your career more serious.

So if you truly want to generate more money in your real estate business and move up, hire a Realtor coach

Do not get a real estate coach unless you’re serious about making more money in your business. Too many people think that coaching is a magic pill, the truth is that, just like an athlete, you’ll need to follow the guidance of your coach.

Another great article by Martin Kristal Real Estate, Prudential Jack White Vista RE